Meta Descriptions Tag

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs).
Metadata(Data about Data) element used to provide structured metadata about a Web page. Multiple elements are often used on the same page.
Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions between 150 and 160 characters.

Example :-

• Google shows up to 156 characters (including spaces) of a page's meta description tag.


• If a page's meta description tag exceeds 156 characters, Google will show as many whole words as it can, and the rest are replaced with an ellipsis (...).


• Meta Description Should Include a Call to Action or Offer

Note :- Avoid Duplicate Meta Description Tags

Google Old Metadata Character Limits :-

• Title Tags = 70 characters but Google shows up to 55 characters


• Meta Description = 160 characters but Google shows up to 156 characters.

New Google Metadata Character Limits :-

• Title Tags = 55 characters


• Meta Description = 115 characters