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What is the purpose of keyword in SEO?
- Keyword is a word or group of words that makes a phrase that is being typed by the person in search box of the search engine.
- These keywords are used by search engines to populate the subjects over the Internet and search results are populated according to that.
- Search engines stores the keywords in the database for the web sites and when the search is being it picks the most matched word from the database.
- The words can be found out or placed in the order for the web site that displays them in order of preference.
- Keywords are also written in the Meta tag that is placed in tag and it describes the website.
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