CBEAUX’s unusual journey to distinct itself from Europe’s mainstream fashion. A look outside my Parisian city window and it’s easy to notice everyone dresses the same even SOHO is the everyday norm. CREATIVITY is looking the other way and starting a trend creating a new norm when everyone is flocking into the same one two three stores to get the same watch, the same dress, that bag most of us have or seen. There’s a real high in standing out. A sense of knowing everyone is looking and wondering where did she get that, being original, unique chic, CBEAUX.